Dori Gonzalez-Acevedo
Founder & CEO
The systems weren't built for me. Not as an Indigenous woman. Not as queer. Not as a survivor, or someone in recovery, or someone whose brain works differently. So I built my own path—and earned every step of it. That's the lens I bring to this work: I know what it takes to change systems from the inside when no one designed them with you in mind.
I began my career developing FDA-approved manufacturing processes and went on to build risk-based quality systems for biotechnology firms. I've held leadership roles across consulting, strategic advisory, and executive positions—watching industries optimize for compliance theater instead of actual quality, and deciding to stop pretending that's acceptable.
As ISPE Digital Validation co-lead, author of "Trust Is Not a Deliverable," and creator of The Reinvention Lab, I've built a platform for the conversations these industries need to have. ProcellaRX is my answer. The Courage to Reinvent is my philosophy. And Decision Quality is the discipline I believe we must embrace.
I'm deeply committed to advancing women in validation, supporting Indigenous communities, advocating for LGBTQ+ rights, and promoting mental health awareness in life sciences. These aren't separate from my work—they're the reason I do it.
"The storm taught me that what survives the fire becomes unbreakable."
Staci Spencer
Vice President of Quality
Staci leads ProcellaRX's quality transformation initiatives, specializing in operationalizing Decision Quality frameworks across diverse regulatory environments. Her expertise spans quality system design, validation strategy, and organizational change management. She turns quality frameworks into practices that hold up under audit and outlast the engagement.
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Dawn Russell
Chief Product Officer
Driving product strategy and organizational excellence, Dawn ensures ProcellaRX solutions align with the evolving needs of the life sciences industry. She leads product roadmap and positioning, integrating Voice of Customer and go-to-market insight to turn feedback into offerings that make Decision Quality Intelligence practical, while fostering a culture of continuous improvement.
Jeanette Pascuzzi-Heacock, RPh.
Vice President of Business Development and Partner Alliances
Building the partnerships that expand ProcellaRX's reach, Jeanette leads business development and partner alliances, connecting technology vendors, consulting partners, and industry networks to bring Decision Quality Intelligence to more regulated organizations.
Vice President of Quality
Staci Spencer
Staci leads ProcellaRX's quality transformation initiatives, specializing in operationalizing Decision Quality frameworks across diverse regulatory environments. Her expertise spans quality system design, validation strategy, and organizational change management. She turns quality frameworks into practices that hold up under audit and outlast the engagement.
Chief Product Officer
Dawn Russell
Driving product strategy and organizational excellence, Dawn ensures ProcellaRX solutions align with the evolving needs of the life sciences industry. She leads product roadmap and positioning, integrating Voice of Customer and go-to-market insight to turn feedback into offerings that make Decision Quality Intelligence practical, while fostering a culture of continuous improvement.
Vice President of Business Development and Partner Alliances
Jeanette Pascuzzi-Heacock, RPh.
Building the partnerships that expand ProcellaRX's reach, Jeanette leads business development and partner alliances, connecting technology vendors, consulting partners, and industry networks to bring Decision Quality Intelligence to more regulated organizations.